Speaking about the safety feature, Drance says that users should contact local law enforcement if they feel their safety is at risk. In the case that it does happen, users will receive a notification stating "AirTag Found Moving With You," and will then have the ability to disable it physically. The purpose of the feature is to prevent incidents in which someone may slip an AirTag into a user's backpack and use it to stalk them. And the Bluetooth identifiers that AirTags emit are not only randomized but “are rotated many times a day and never reused so that as you travel from place to place with the AirTag, you cannot be re-identified,” Huang says.ĭrance and Huang are also keen to note that though almost a billion Apple devices act as a crowdsourced monitoring network that helps keep track of AirTags, the AirTag owner can never see which devices its AirTag’s location is pinging off of or who owns those devices.Įarlier in March, Apple introduced a new safety feature in its Find My app within the iOS 14.5 beta that will notify users if the iPhone detects an unknown tracking device, such as AirTag, being used to track them. This entire process is end-to-end encrypted so that no one but the owner of the AirTag-not the owners of the crowdsourced devices picking up the AirTag’s location or even Apple itself-ever has access to the AirTag’s current or past location. Both executives stressed during the interview that AirTag uses Apple's Find My network, which hosts almost a billion Apple devices, keeping the whole experience secure and private. Huang says that even if someone happens to find your lost AirTag, they will not be able to pair it with their iPhone and continue to use it. Apple is stressing that AirTag uses encrypted networks, and Apple or other third parties can't read their location. Speaking about the design of AirTag, Drance says Apple wanted to create a simple yet unique design for the tracker, keeping in mind it wanted to create something that "no one else in the industry’s ever done before." One of the biggest selling points for AirTag is its user privacy. Following the announcement of AirTags this week, Apple's VP of worldwide iPhone product marketing, Kaiann Drance, and Apple's senior director of sensing and connectivity, Ron Huang, spoke with Fast Company about the Tile-like tracker and its design and privacy.
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